ABOUT
We are the middle.
Between you and every door worth walking through — the chef, the captain, the maître d', the GM, the dispatcher. The Secret Society is the call that opens those doors, anywhere in the world. And behind that call is a real person who built it from nothing.
Darwin Global
Founder & Chief Executive
Fluent in English & Spanish · conversational French & Swedish
FROM THE FOUNDER
I didn't come from this world. I built my way into it.
I didn't inherit this world — I built my way into it. In 2017, I was a college sophomore who needed money for school. After my soccer team won a national championship, I took it on myself to plan the night out for everyone — and I did it so well that the club's manager paid me to be there. He asked me back the next week to bring people he wanted in the room. I was making $2,000 a night, and I'd found the thing I was actually built for. It was never going to be a 9-to-5.
By 2018 I'd hit the ceiling of what my city could offer, and I knew I was meant for more. So I bet everything on it: an 18-hour drive from Texas to Miami with $20,000 in savings, a six-month lease, no job, and not a single contact in the city. I walked South Beach eight hours a day and was out in every club and every bar, every single night, through more rejection than I can count — until a hospitality group running some of Miami's key rooms finally gave me a shot.
The clients I met in Miami came from all over the world, and that taught me the real lesson: this business is built in person. So I went to them. I flew to their cities, earned the trust of the people who actually decide whether the table is yours — in London, Paris, Tokyo, Bali — and built a web of relationships no platform could replicate. In 2019, I turned that web into The Secret Society, because people everywhere were already texting me for plans only I could make happen.
Today I can't be in every city at once — so I've built a team of trusted partners on the ground in Miami, New York, Paris, Las Vegas and London. They're hand-picked, reliable, and held to my standard, because my word is my reputation and that reputation now runs internationally. When you reach out, you're not getting a call center. You're getting me, and the people I trust with my name.
A little about where I come from. I was adopted young and raised as an only child by hardworking, lower-middle-class parents who found every means they could to put me through college. I worked two jobs to help with school and the household — and kept working two jobs after I graduated, day shifts and night shifts, a degree in hand and a 9-to-5 that was quietly draining the life out of me. I knew I was meant for more. So I risked all of it — every dollar I'd saved — and moved to Miami to build something I couldn't yet name, on nothing but hope and a dream. The Secret Society is what that leap became.
— Darwin Global
2019
Founded in Miami
6
Core cities
20+
Global network cities
4
Languages spoken
BUILT IN PERSON
Every relationship, earned face to face.
I don't book from a desk. For years I've gone city to city, in person, building the trust that makes a sold-out room open up. This is the work behind the access.
Rome
Mykonos
Giza
London
Cappadocia
Paris
Muscat
Santorini
The Alps
Miami
We work with the best in every city
ScorpiosNammosLIVKomodoCarbonePachaHï IbizaTAOCavo ParadisoNobu
WHAT WE BELIEVE
Four convictions that decide how we work.
Discretion is a discipline.
We do not name members, photograph members, or speak to press about who we work with. Staff sign NDAs on hire and every supplier is held to the same standard.
Relationships beat reservations.
I invest in owners' circles, chefs, captains, GMs and dispatchers — the people who actually decide whether the table is yours tonight. No platforms in the middle.
One name, anywhere.
From Miami to Mykonos to Tokyo, you are looked after by me or someone I trust with my reputation. No handoffs to strangers, no language barriers, no time-zone friction.
End-to-end is the point.
Jet, helicopter, villa, chef, security, restaurant tables, club access, gallery walkthroughs, medical on standby — booked, briefed, billed once.
THE STORY
From one bet to a global desk.
2017
The first night
A college sophomore plans one night out for his championship-winning soccer team — and the club pays him to do it. A career in nightlife begins.
2018
Everything on the line
An 18-hour drive from Texas to Miami with $20,000, a six-month lease, and no contacts. Months of walking South Beach and working every room until a hospitality group gives him a break.
2019
The Secret Society is born
A web of hard-won relationships becomes a business — built for the clients already texting for access only Darwin could secure.
2019 – 2024
Built in person, worldwide
City by city — London, Paris, Tokyo, Bali and beyond — the network grows past 20 cities, every relationship earned face to face.
Today
A team on the ground
Six core cities and trusted partners in Miami, New York, Paris, Las Vegas and London. One name, one standard, anywhere in the world.
HOW WE WORK
From application to first booking in under a week.
- 01
Apply
A short application — who you are, how you travel, what matters to you. Reviewed by a human within 24 hours.
- 02
Match
We pair you with the right point of contact — by city focus, language, and the type of trips you tend to book.
- 03
Brief
A short call to capture preferences: dietary, allergies, ground transport, room types, group needs, security.
- 04
Book
From restaurant tables to private jets to weeklong villa-and-yacht packages — one point of contact, one invoice, one accountable team.
WHERE WE'RE GOING
This is just the beginning.
The world's most trusted concierge
To become the first name — anywhere on earth — for genuine, relationship-backed access. Not a booking platform. A person whose word opens the door.
Deeper roots, new cities
Going deeper in our six core cities while opening Dubai, Saint-Tropez, Singapore and Milan — earning the same on-the-ground relationships that built Miami.
An invitation-only membership
Growing the application-only model into a true private circle — Passport, Cipher, Obsidian — where access scales without service ever slipping.
Beyond concierge
Building toward our own events, experiences, and a community of members — turning a network of trips into a world people want to belong to.
READY?
Tell me about your next trip.
A real person reads every request. You'll hear back with a tailored plan, a single point of contact, and exact next steps.